Think for a moment about how you are spending time today versus two years ago—how much time is spent closing a loan? Where does that extra time come from? If you are like most loan originators (LOs), you are spending less time focused on marketing. An automated, systematic approach would make a tangible difference in your results. Customer retention in the mortgage industry averages around 25 percent, which is too low to ensure long-term success.Click to continue
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